Author: Lynneklippel

Author: Lynneklippel

Platform Part 2
October 6, 2011 Uncategorized Lynneklippel

More great information from Greenleaf  Book Group Money is personal. Spilling your economic guts to anyone other than your spouse, partner, or family members is unheard of to most people. But not to Suze Orman. Orman, a financial advisor-turned-television host and bestselling author, listens to personal financial pain on a daily basis and gives empowering

Got Platform?
October 5, 2011 Book Marketing,Publishing Lynneklippel

From the Creative Team at Greenleaf Book Group The term “platform” is ubiquitous these days. We see it in the business world, hear it bandied about among authors, experts, and speakers, and experience it in the social media landscape. This phenomenon isn’t accidental. Platform is a powerful concept that reflects the content, brand, positioning, credibility,

Gimme Some Blog Love- Guest Platform Posts
October 5, 2011 Uncategorized Lynneklippel

The group at Greenleaf Book Group shared some outstanding articles with me on Platform building so I’ll be sharing them with you over the course of the next few days.  Great stuff for you here!

When Your Book Does Not Fit: How to ensure your book delivers for your ideal readers
September 30, 2011 Book Marketing Lynneklippel

The people of Ecuador are tiny in stature.  I am a tall, strong woman of German farm stock.  When I tried on gorgeous jackets in the “Leather Village” of Cotacatchi, Ecuador, nothing fit me.  The sleeves were absurdly short, the shoulders tight, and we won’t even discuss the circumference. However, at one store with particularly

The Power of Pause
September 14, 2011 Writing Lynneklippel

Last weekend I read Faith and Will, a spiritual book by the iconic writer Julia Cameron.  In case you are not familiar with Julia’s work, she is the author of numerous best-selling books, blockbuster screenplays, and even several Broadway musicals.  In the writer’s world, she is one of the most influential teachers of the last

Freeing Your Muse
September 1, 2011 Uncategorized Lynneklippel

In ancient mythology, a muse was a goddess who inspired artists. There were nine muses in Classical Mythology, each one responsible for inspiring a particular set of artists: one for poets, one for musicians, and even one for dancers and comedians. Meet Calliope, the Muse of Epic Poetry, as imagined by a Roman sculptor in

Does Your Book Suffer From ‘Me-Too Syndrome’?
August 22, 2011 Uncategorized Lynneklippel

As a publisher, I have the opportunity to read many, many books and manuscripts.  Some are wonderful, some need a bit of polishing, and others make the back of my neck tingle because they are tremendously good. And then, there are a few books that are not ready for publication.  These books have a common

Video Tutorial on Copyright Pages
August 6, 2011 Publishing Lynneklippel

I’ve been experimenting with a new free tool called Screenr that makes it easy to record short instructional videos, a perfect tool for non-fiction authors like us. So instead of writing about today’s topic, I decided to show you instead it. Ever been curious about all that fine print you read on the copyright page

The Formula for Great Back Covers
July 22, 2011 Uncategorized Lynneklippel

Your back cover copy is an essential component of your book marketing.  Research tells us that potential book buyers look at the front cover for a brief 3-8 seconds, flip the book over to scan the back cover copy, and then quickly decide to open the book or to put it down. Thus, the words

The Most Important Sentence in Your Book
July 14, 2011 Uncategorized Lynneklippel

Remember the old Peanuts Cartoon? Snoopy, a lovable beagle, wanted to be a writer. There was a recurring story line featuring Snoopy atop his dog house with his old manual typewriter, beginning his book. Snoopy never got further than his opening line, “It was a dark and stormy night.” The first line is the most