Author: Lynneklippel

Author: Lynneklippel

The Book Sales Process: An overlooked and important consideration for your book
March 15, 2011 Book Marketing Lynneklippel

When authors call me to inquire about publishing or marketing services for their books, they are often stumped by one of my questions.  When I ask about the sales process for the book, the phone line goes silent. It is understandable.  Most authors are so thrilled to have their manuscripts completed that they have not
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Mining the Gold from Your Book
March 3, 2011 Author Income Streams Lynneklippel

3 ways to discover more money and more transformation from your book There is a dirty little secret in the publishing industry.  That secret is that the vast majority of authors don’t make enough money from their book sales and royalty payments to live on.  Unless you write a string of smashing best-sellers like J.K.
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Is Your Book Just a Hobby?
February 16, 2011 Author Income Streams Lynneklippel

There are two kinds of authors who call me to ask for help with their books. There are the authors who want to write a book to build their business and the authors who treat their books as a hobby. Personally, I love hobbies. In my former profession as an Occupational Therapist, I taught people
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What’s a Service Line and Why Do You Need One?
January 30, 2011 Author Income Streams Lynneklippel

In the business world, a service line is a grouping of all the products and services related to one particular division of that business.  For example, a hospital may have a service line devoted to pediatrics and another service line for oncology.  Apple has a service line for telephones and another one for personal computers.
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The Elusive Perfect Reader
January 29, 2011 Writing Lynneklippel

One of the first questions you’ll hear from a publisher, writing coach, or interviewer is, “Who should read your book?” Most of us want to say, “Everyone!” While you probably do have information in your book that will help many people, it is highly unlikely that everyone in the world will need to read it. 
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Fears That Stop You from Marketing Your Book And how to overcome them
January 25, 2011 Book Marketing Lynneklippel

Book marketing: Just hearing those words can strike terror into the hearts of new authors.  Book marketing can seem mysterious, difficult, or down right impossible.  I get calls all the time from authors who have boxes of books arriving on their doorstep and no idea what to do with them next. In my experience, there
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What’s Your Word of the Year?
January 13, 2011 Author Inspiration Lynneklippel

For the past five years, I’ve selected a Word of the Year- a single word that becomes my theme for the year. One year it was enough, another it was shine, and last year’s word was miracle. Some years it can be a challenge to pick just one word. There are so many wonderful words
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