Category: Book Marketing

Category: Book Marketing

The Bookstore is Not Dead
Image October 17, 2013 Author Inspiration,Book Marketing Lynneklippel

Last week while I was in Portland, I had the opportunity to visit Powell’s Books, the biggest bookstore in America. It was heavenly….an entire city block filled with books.  I jokingly referred to it as an orgy for book lovers. Powell’s features books of all genres from novels to cookbooks to poetry to self-help.  There
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Book Discovery- The New Buzzword
Image September 28, 2013 Book Marketing Lynneklippel

This article from Penny Sanseveri at Author Marketing Experts is a must-read. Discovery – Another Buzzword We’re Wrestling to Understand When I was first in the industry discovering a book was easy and pretty uncomplicated. Back then publishing had seasons and if you wanted readers to find the book, you stuck to the rules. Big
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Amazon Matchbook- Important New Program
Image September 4, 2013 Book Marketing Lynneklippel

Breaking news arrived from Amazon.com today.  They are starting a new program called Matchbook, which will allow you to bundle your printed book and ebook together, offering a discount if both are purchased at once.  For example,  if you have a paperback book which sells for $19.95 and the same book in Kindle format for
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4 Easy Ways to Optimize Your Amazon.com Listing
Image July 26, 2013 Book Marketing,Publishing Lynneklippel

Amazon.com is the world’s largest online retailer.  The site receives 65 million visitors each month.  While some people don’t like Amazon.com’s control of the book marketplace, there is no denying the fact that this site forever altered how people buy and sell books. I once heard an interview with Jeff Bezos, the founder of Amazon. 
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The Summer Book Marketing Changed
Image June 15, 2013 Author Inspiration,Book Marketing Lynneklippel

There is something you have to see- something that will change book marketing forever.  I am honored to be publishing Kathleen Gage’s new book this summer and behind the scenes  we’ve been putting together themost amazing book marketing campaign I’ve ever seen. I want you to watch this and see what kind of inspirations you
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Penny Sanseveri- Red Hot Internet Publicity
June 13, 2013 Book Marketing Lynneklippel

Book marketing and publicity is always evolving.  For the most cutting edge in the field of book PR, I turn to Penny Sanservieri,  CEO and founder of Author Marketing Experts, Inc. Penny is a best-selling author and internationally recognized book marketing and media relations expert. She is also an Adjunct Professor teaching Self-Publishing for NYU.
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5 Books, Oprah, and the Fear of Fabulous
June 13, 2013 Author Inspiration,Book Marketing,Publishing Lynneklippel

Husband-and-wife psychology team Judith Sherven, PhD and Jim Sniechowski, PhD have discovered the core issue that holds people back from the success they desire. Judith & Jim are the bestselling authors of 5 relationship books. They provide psychological/spiritual guidance and answers to challenges of relationship in any area of one’s life. In this fascinating interview,
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Harness the Power of Online Relationship Building Tools to Grow Your Reach During Your Virtual Book Tour
May 14, 2013 Book Marketing Lynneklippel

Harness the Power of Online Relationship Building Tools to Grow Your Reach During Your Virtual Book Tour by D’vorah Lansky, M.Ed. I’d like to thank Lynne for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour. As authors, it
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Red Hot Internet Publicity in 2013
May 4, 2013 Book Marketing Lynneklippel

Book marketing and publicity is always evolving.  For the most cutting edge in the field of book PR, I turn to Penny Sanservieri,  CEO and founder of Author Marketing Experts, Inc. Penny is a best-selling author and internationally recognized book marketing and media relations expert. She is also an Adjunct Professor teaching Self-Publishing for NYU.
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Peace in a Shaky World
April 18, 2013 Author Income Streams,Author Inspiration,Book Marketing Lynneklippel

It’s been quite a week hasn’t it?  So much pain and so many tears for the people who have been harmed and the families who are suffering. At times like this, it is even more important to be grounded in your faith and spiritual practice.  As I’ve pressed up against my edge this year with
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