New Amazon Options and Rules

New Amazon Options and Rules
January 26, 2016 8 Comments Book Marketing Lynneklippel

Once again, is shaping the book market with innovation.  They have just released two new enhancements that you must know about, both as a reader and an author.  Both will make book marketing better so I’m a big fan.

Free samples-  Just like at your favorite ice cream store, Amazon now offers you the ability to allow readers enjoy a free sample of your kindle book via a link you send by email or a code you can embed in a blog.  How cool! This is called the Amazon Instant Book Preview.  It’s free and very easy, even if you are technically challenged.  Plus, it gives readers a very smooth path to purchasing immediately after they read the sample.

Here’s how the embedding looks for my book Overcomers, Inc.


The Kindle Instant Book Preview can be read on a tablet. phone or computer.  Here’s how it works:

  1.  Go the Kindle page of the book you want to recommend.  It can be one of yours or any kindle book.
  2.  Find the embed button on the far right.  See the screenshot:kindle embed3.  Add that html code to your blog or use the email link option for newsletters or emails.

Pretty awesome, right!

Quality Control- We’ve all gotten books lately that are full of typos and bad grammar.  Amazon has been paying attention to reviews that complain about poor quality and, starting February 1, will add a warning label on these books reading “several validated quality issues” and asking the publisher to fix the problems.

This is terrific!  You know how I feel about writing a book worth reading.  Your well-written and edited book can get lost in a sea of junk.  Now your hard work will be rewarded as readers will be warned about the poorly done books.  Your professionally done book will stand out.

These changes point to a shift away from bragging about best seller status to bragging about customer reviews.  Make your readers happy and you will be rewarded.  That’s a win for everyone!

About The Author
Leave Comment
  1. 1

    Nina Price

    Lynne: Happy 2016! I really enjoyed this post and I totally agree with you when it comes to poorly QA’d books – like NO COPYEDItING!!! For the last year I’ve been producing audiobooks for Audible and I’ve seen grammar, spelling, syntax etc. errors that drive me crazy. Obviously whoever wrote these books didn’t read them aloud.

    As long as I’m writing to you, I’d love to offer your authors
    my services to produce the audiobook of their Kindle and/or print book. I’ve been a radio personality for over 20 years and I do corporate voiceovers as well.

    Please don’t hesitate to recommend me where you think it appropriate.

    My best to you and big hugs,
    Nina Price

    1. 1

      Lynne Klippel

      That’s very cool Nina! You have a distinctive voice and can imagine you doing audio books beautifully.

    2. 1


      I’ve have already recorded my book, but because I’m in Canada I can’t use ACX to make the audiobook. Do you have any suggestions on best places to publish audiobooks?
      Thank you.

  2. 1


    Thank you for sharing this. I’ll definitely try it out.

  3. 1

    Cathy Jo

    Great article. I’m looking forward to trying this out. Thanks for posting.

  4. 1

    Jimm Hughey

    Wonderful and thank you Lynne

  5. 1

    Debra Marrs

    Hooray for copyediting notifications! Like you, Lynne, I’m appalled at the junk that’s available through Amazon. LOVE, love, love that they’re taking notice AND putting those who spew junk on notice too. Thanks for sharing this. Wishing you ALL good things in 2016. All the BEST. Debra

  6. 1

    Amazon Repricing


    These are two great developments being done by Amazon. From the business side, they are really listening to their customers here. By making minor changes like these, they are increasing both their customer satisfaction and customer retention.

    From the perspective of a book lover, these are pretty exciting.

    Thanks for the info. Hope to connect soon.



Leave a reply

Your email address will not be published. Required fields are marked *