Ready for a Dose of Book Marketing Reality?

Ready for a Dose of Book Marketing Reality?
January 26, 2014 3 Comments Book Marketing Lynneklippel

Just had to share this outstanding blog post from Russell Blake- a novelist with more than 30 books under his belt.yes - notepad & pen

Russell takes on “the dream of being discovered” and tells it like it is….which means that you have to do a lot of work to become a successful author.

I agree with his thoughts, especially the distinction between making your art(writing) and selling books(business).

Read his article here

What do you think?  Is this scary or motivating?

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  1. 1

    Maureen Koropeski

    Excellent! Concise and to the point. Thanks for sharing!

  2. 1

    Louise Crooks

    Hi Lynne,

    Brilliant article. Thanks so much for sharing. He really laid it on the table didn’t he!? And a dose of reality is definitely worth having when you start a writing project. I’m finding that my visibility coaching work is starting to support more and more authors as they build a platform for the book they are having published. I’ve found one of the biggest mistakes ties into one of the points Blake makes about separating the artist from the business – because truly you need to be able to be both artist and the business owner/marketer when you write a book. So many focus just on the artistry and message of the book they want to write, but they forget there is a whole piece that needs to be taken care of AS they write their book (not after) which is separate from the writing – that being the marketing piece. 🙂 Getting confused that one will taint the other, is not supportive, but I guess can be a real fear or underlying fear. Keeping each separate and giving the space to each can be very supportive to have a hit, that will make an impact and serve many more potential readers.

  3. 1

    Annette Vaillancourt, Ph.D.

    My motto for marketing my book is, “It’s a marathon, not a sprint.” I know I’m in it for the long haul, so I keep a steady pace and don’t exhaust myself in the excitement of the beginning. There’s lots to learn and lots to do, so do as Jack Canfield suggests in his book, The Success Principles: Do 5 things a day to market and promote your book.


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